The Alcoholic Beverage Control Division (ABCD) announces the five winners for the 2024 Alcohol Responsibility Matters Scholarship contest

March 26, 2024

Montana’s Department of Revenue (DOR) Alcoholic Beverage Control Division (ABCD) is a member of the National Alcohol Beverage Control Association (NABCA) and received an alcohol education grant from this organization. NABCA’s mission is to support member jurisdictions in their efforts to protect public health and safety and ensure responsible and efficient systems for beverage alcohol distribution and sales.

ABCD has awarded five, one-time, $2,000 scholarships to Montana students who came up with the best designs for billboards dedicated to the question: What does “Alcohol Responsibility Matters” mean to you and your community? Submissions were based on the billboard designs as well as essays. This opportunity was for all Montana high school seniors who were willing to take the time to write a brief essay about what the message means to them and with some original design ideas for a billboard. To receive the scholarship, students must attend a Montana post-secondary school/apprentice program/certificate institute of higher learning after high school graduation (including students homeschooled).

There were 59 qualified submissions received within the deadline.

Congratulations to the following 2024 winners!

  • Zoe Axtman, Manhattan, MT
  • Halle Fitzgerald, Dillon, MT
  • Nicole Nau, Sunburst, MT
  • Stella Overstreet, Cut Bank, MT
  • Cora Pruitt, Bozeman, MT

Billboards in high-traffic areas across Montana will be used to promote the importance of responsible alcohol consumption. The billboards will have a consistent theme centered on Montana with the tagline “Alcohol Responsibility Matters” and the ABCD-designed logo along with the student’s original artwork. ABCD hopes to provide community-centered messages that remind individuals 21 and over of the importance of being responsible when consuming alcohol. This will support the overall theme of ABCD Alcohol Responsibility Matters resources for licensees and the public for Alcohol Awareness Month in April.

Location of Billboards:

Forsyth I-94 Westbound (Winner from Bozeman)

Livingston I-90 Eastbound (Winner from Manhattan)

Shelby US2 Westbound (Winner from Cutbank)

Malta US2 Eastbound (Winner from Sunburst)

Deer Lodge I-90 Eastbound (Winner from Dillon)

Bonner I-90 Eastbound (ABCD Design)

Red Lodge US212 Westbound (ABCD Design)

Helena Digital N. Montana Ave Northbound (All Designs Cycle Through)

For more information about the scholarship please go to the ABCD’s webpage and click Learn more about Alcohol Responsibility Matters or contact the ABCD Outreach and Education Unit at dorabcd-o&